When do you usually give someone a gift?
On your friend’s birthday? Mother’s Day? Or maybe your parents’ wedding anniversary?
In Japan, people also give gifts to relatives, bosses, and business clients. A common gift given in the summer is called “Ochugen.”
Ochugen gifts come in many forms, including fruits, beverages, and daily-use items.
But why do people send gifts in summer?
It’s a way to show appreciation to those who have supported or taken care of them.
It also reflects a sense of consideration during the hot summer season.
Nowadays, many people buy these gifts online!
How about giving something to someone important to you?