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20250718 Ochugen Japanese summer gifts

When do you usually give someone a gift?

On your friend’s birthday? Mother’s Day? Or maybe your parents’ wedding anniversary?

In Japan, people also give gifts to relatives, bosses, and business clients. A common gift given in the summer is called “Ochugen.”

Ochugen gifts come in many forms, including fruits, beverages, and daily-use items.

But why do people send gifts in summer?

It’s a way to show appreciation to those who have supported or taken care of them.

It also reflects a sense of consideration during the hot summer season.

Nowadays, many people buy these gifts online!

How about giving something to someone important to you?

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